Verónica Cardona

I am an illustrator and graphic designer, specialized in editorial, narrative, and large-format projects for cultural and corporate spaces.

"I enjoy exploring graphic and manual techniques, and the expressive richness of handmade work."

ProfessionalExperience

I have illustrated picture books, independent projects, and educational publications. I enjoy exploring materials, techniques, and graphic languages that enhance the narrative content.

Space intervention

I develop brand identity projects where illustration is the starting point for building a unique universe.

I also create large-format illustrations and intervene in exhibition spaces and stands, designing immersive visual experiences for fairs, museums, or brands.

I have worked as a workshop facilitator and teacher, sharing my experience with people interested in illustration as an expressive and communicative tool.

Workshop facilitator
Brand identity
Illustration

Career path

Teacher and Workshop Facilitator

I have also shared my experience as a teacher and workshop facilitator. I have taught narrative illustration in the Art, Craft, and Profession diploma program organized by Comfenalco Antioquia and Tragaluz Editores. In addition, I have conducted workshops at the Popular Book Days Fair as part of the Reading, Writing, and Orality Plan, and at La Propia, a fair organized by Casa Tragaluz.

I have worked as an editorial illustrator for various companies and cultural institutions, including Tragaluz Publishing House, Letra, the Fondo de Cultura Económica, Santillana, Universidad del Bosque, Confenalco Antioquia, the Ministry of Culture, and magazines such as KM0 from Mexico City.

Space Intervention
Editorial Illustration

I have developed large-format illustrations and projects for space intervention.

  • 2021
    Graphic designer for special projects at Medellín’s Book Events for the Secretariat of Citizen Culture.

  • 2022
    Procter & Gamble — creator of large-format illustrations that accompany and transform some of the spaces in their offices.

  • 2023
    Illustrator and director of the exhibition experience Around Beauty and the Beast at the Culture Festival for Comfenalco Antioquia.

  • 2025
    Responsible for the visual conceptualization and development of Editorial Siglo’s stands.